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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    A Target Market Is Simply the Segment(s) Toward Which a Firm's
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A Target Market Is Simply the Segment(s) Toward Which a Firm's

Question 15

Question 15

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A target market is simply the segment(s) toward which a firm's marketing efforts are directed.

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