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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Because It Is Logical to Assume That Size of a Potential
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Because It Is Logical to Assume That Size of a Potential

Question 57

Question 57

True/False

Because it is logical to assume that size of a potential market segment is positively correlated to profit, pursuing the largest market segment makes sound business sense.

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