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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    Is When Products Offered by the Same Firm Are So
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Is When Products Offered by the Same Firm Are So

Question 25

Question 25

Multiple Choice

is when products offered by the same firm are so similar they compete among themselves.


A) The majority fallacy
B) Cannibalization
C) The sales-cost trade-off
D) Mass customization
E) Market aggregation

Correct Answer:

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