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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 2: Consumer Segmentation and Positioning
  5. Question
    _____ Is the Measurement of Lifestyle, Typically Defined in Terms
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_____ Is the Measurement of Lifestyle, Typically Defined in Terms

Question 1

Question 1

Multiple Choice

_____ is the measurement of lifestyle, typically defined in terms of activities, interests, and opinions.


A) Demographics
B) Ethnographics
C) Psychographics
D) Polygraphics
E) Geo-demographics

Correct Answer:

verifed

Verified

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