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    Exam 12: Building Customer Relationships Through Effective Marketing
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    The AMA Defines Marketing as "The Activity, Set of Institutions
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The AMA Defines Marketing as "The Activity, Set of Institutions

Question 57

Question 57

True/False

The AMA defines marketing as "The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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