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The Term Stuck in the Middle Means

Question 1

Multiple Choice

The term stuck in the middle means:


A) a middle-of-the-road strategy
B) that a firm's customers are willing to pay only a mid-range price for a given product
C) that a firm's customers have only moderate expectations regarding product quality
D) a firm has failed to establish a leadership position as either a low-cost producer or as a product differentiator

Correct Answer:

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