Which of the Following Statements Is FALSE Regarding the Service

Multiple Choice

Which of the following statements is FALSE regarding the service level a retailer should offer its customers?

A) The services offered by a retailer's store in one location should be different from those offered by another store in the chain in a different location.
B) The services offered by competitors will have an effect on the customer services a retailer offers.
C) A retailer may be able to increase profits by cutting back on costly customer services.
D) It is relatively easy for retailers to determine the optimal number and level of customer services to offer.
E) The size and type of store can influence which services a retailer should offer.