Essay
Mandy is shopping for a new car.She is visiting a privately owned lot in her hometown and describes to Jane,the salesperson,that she wants a four-door sedan with high fuel economy and a leather interior.Jane then shows her three cars that she thinks may fit Mandy's preferences.What stage of the decision making process is Mandy in and what should Jane understand about Mandy's search to complete the sale?
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Mandy is in the information search and e...View Answer
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