Match the Term with Its Definition

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An approach that recognises that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future