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Match the Term with Its Definition

Question 8

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-Goal-oriented forces that organise and give direction to the tension caused by unsatisfied needs.

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