Match the Term with Its Definition

Multiple Choice

Match the term with its definition
-A group of brands that a consumer is both aware of and willing to consider as a solution to a purchase need

A) 80/20 principle
B) customer database
C) customer segmentation strategy
D) evaluative criteria
E) evoked set
F) post-purchase dissonance
G) recency-frequency-monetary analysis
H) social classes
I) touch point
J) transactional relationship