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    Psychology
  3. Study Set
    Social Psychology
  4. Exam
    Exam 15: Applying social psychology to consumer behaviour
  5. Question
    The Use of Software to Empirically Analyse Online Conversations to Constantly
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The Use of Software to Empirically Analyse Online Conversations to Constantly

Question 29

Question 29

Multiple Choice

The use of software to empirically analyse online conversations to constantly monitor how consumers feel about brands is called _____.


A) sentiment analysis
B) e-commerce
C) social currency
D) data mining

Correct Answer:

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