A Company Adhering to the Marketing Concept Will Likely Take

Multiple Choice

A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?

A) Hire more salespeople
B) Decrease its organizational overhead
C) Increase its advertising to underserved markets
D) Increase the number of outlets in which the product is sold
E) Conduct research to determine if its customers' needs have changed