When Gas Prices Approached $4

Multiple Choice

When gas prices approached $4.00 per gallon,auto manufacturers began thinking about the hybrid car market.Before committing to it,though,they asked consumers whether they would even consider a hybrid version of their new vehicle had it been available and,if so,what type of alternative fuel they found most appealing.In this case,marketing research was being conducted to:

A) improve the quality of their decision making
B) find out why a marketing plan failed
C) learn how to more efficiently retain customers
D) understand the ever-changing marketplace
E) do all of these