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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    In A(n)_____ Sample,additional Respondents Are Selected on the Basis of Referrals
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In A(n)_____ Sample,additional Respondents Are Selected on the Basis of Referrals

Question 30

Question 30

Multiple Choice

In a(n) _____ sample,additional respondents are selected on the basis of referrals from the initial respondents.


A) quota
B) judgment
C) piggyback
D) probability
E) snowball

Correct Answer:

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