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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Which Type of Survey Research Method Involves Interviewing People in the Common
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Which Type of Survey Research Method Involves Interviewing People in the Common

Question 33

Question 33

Multiple Choice

Which type of survey research method involves interviewing people in the common areas of shopping malls?


A) telephone interviews
B) panel surveys
C) mall intercept
D) centralized interviews
E) interactive research

Correct Answer:

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