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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    The Marketing Research Problem
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The Marketing Research Problem

Question 54

Question 54

Multiple Choice

The marketing research problem:


A) is information oriented
B) involves determining what resources will be used in research efforts
C) is action driven
D) does not rely on managerial experience
E) is accurately described by none of these choices

Correct Answer:

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