Multiple Choice
A(n) _____ gathers its information from one group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and what is subsequently purchased.This creates a huge database of marketing efforts and resultant consumer behavior.
A) one-way mirror observation study
B) television meter investigation
C) laser scanner experiment
D) CLT interview
E) scanner-based research system
Correct Answer:
Verified
Correct Answer:
Verified
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