Multiple Choice
Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?
A) Complexity
B) Trialability
C) Relative advantage
D) Observability
E) Compatibility
Correct Answer:

Verified
Correct Answer:
Verified
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