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    Exam 11: Developing and Managing Products
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    A Long-Run Drop in Sales Signals the Beginning of Which
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A Long-Run Drop in Sales Signals the Beginning of Which

Question 26

Question 26

Multiple Choice

A long-run drop in sales signals the beginning of which stage in the product life cycle?


A) Laggard stage
B) Saturation stage
C) Deterioration stage
D) Decline stage
E) Decay stage

Correct Answer:

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