Multiple Choice
Chick-fil-A uses cows as their mascot.The cows are sometimes dressed in funny costumes or involved in some kind of behavior that defies cow-like conduct.Always they message is to encourage people to eat chicken,not beef.Chick-fil-A is the _____ of the message in this communication process.
A) sender
B) decoder
C) channeler
D) receiver
E) communicator
Correct Answer:

Verified
Correct Answer:
Verified
Q85: AIDA is an acronym for attention, interest,
Q142: The ultimate objective of any promotion is
Q143: You are the promotions director for Back
Q145: One of the reasons for the growing
Q146: _ is the interpretation of the language
Q147: T-Mobile's 4-G advertising campaign,featuring pretty actress Carly
Q148: Marketers targeting consumers in foreign countries must
Q150: The Richards Group,a Dallas ad agency,created the
Q151: Communication to large audiences,usually through a medium
Q152: According to the AIDA concept,the first step