True/False
AIDA is an acronym for attention, interest, desire, and action.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q80: Senior managers want to know the outcomes
Q81: The hierarchy-of-effects model contains awareness, knowledge, liking,
Q82: The famous VW commercial with its famed
Q83: From the perspective of building brand equity,
Q84: Which of the following common communication platforms
Q86: Micromodels of marketing communications concentrate on consumers'
Q87: Dannon makes it a priority to drive
Q88: Communication tools vary in cost-effectiveness at different
Q89: In introducing a new natural energy drink
Q90: Nonpersonal channels are communications directed to more