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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
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    _____ Is the Interpretation of the Language and Symbols Sent
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_____ Is the Interpretation of the Language and Symbols Sent

Question 146

Question 146

Multiple Choice

_____ is the interpretation of the language and symbols sent by the source through a channel.


A) Encoding
B) Perceiving communication
C) Decoding
D) Channeling
E) Semiotics

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