When Castrol Syntec,a Premium Motor Oil,sought a New Way to Reach

Multiple Choice

When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance.In the communication process,the game served as a(n) _____ for transmitting the message.

A) sender
B) decoder
C) encoder
D) channel
E) receiver