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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
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    _____ Is the Conversion of the Sender's Ideas and Thoughts
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_____ Is the Conversion of the Sender's Ideas and Thoughts

Question 56

Question 56

Multiple Choice

_____ is the conversion of the sender's ideas and thoughts into a message.


A) Development
B) Envelopment
C) Processing
D) Decoding
E) Encoding

Correct Answer:

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