Because Marketers Do Not Control Consumers' Comments on Social Media

Multiple Choice

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

A) there is a chance that comments and postings will be negative
B) any comments consumers leave are virtually useless to marketers
C) a filtered feedback channel has been created
D) most consumers do not trust the comments they read there
E) any feedback marketers receive there will be impersonal