The AIDA Concept

Multiple Choice

The AIDA concept:

A) assumes that the second step in the purchase-decision process is inertia
B) does not explain how all promotions influence purchase decisions
C) is useful in explaining consumer behavior even for low involvement situations
D) proposes that consumers respond to marketing messages in a conative,affective,and cognitive sequence
E) explains what element of a consumer's attitude a promotion message will influence