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    Exam 16: Promotional Planning for Competitive Advantage
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    AIDA Stands For
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AIDA Stands For

Question 141

Question 141

Multiple Choice

AIDA stands for:


A) attitude,interest,demand,activity
B) attention,interest,desire,action
C) awareness,intent,demand,action
D) avoidance,interest,desire,acceptance
E) attitudes in developing acquisitions

Correct Answer:

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