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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
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    The Toy Inside of a McDonald's Happy Meal Is an Example
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The Toy Inside of a McDonald's Happy Meal Is an Example

Question 140

Question 140

Multiple Choice

The toy inside of a McDonald's Happy Meal is an example of:


A) a sales promotion
B) publicity
C) advertising
D) implicit communications
E) a personal sales presentation

Correct Answer:

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