Multiple Choice
An ad for a prescription-only antihistamine that does not make its users sleepy like many other allergy medications was run in several health and fitness magazines.The ad said that if you were interested in learning more about the new product or trying it out,you should ask your physician.The manufacturer of the drug was using a _____ promotional strategy.
A) reinforcement
B) personal selling
C) push
D) pull
E) kinetic
Correct Answer:
Verified
Correct Answer:
Verified
Q2: All of the following are elements of
Q3: Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages
Q4: All of the following are examples of
Q5: For many years Jell-O gelatin has run
Q6: If a business studied its promotional strategies
Q7: The promotional mix is the combination of
Q8: Explain the concept of integrated marketing communications
Q9: The particular promotion mix chosen by a
Q10: Slatescape sells crushed slate to be used
Q11: Which of the following is one of