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    Exam 18: Sales Promotion and Personal Selling
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    Consumers Who Send in 10 UPC Symbols as Proof of Purchase
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Consumers Who Send in 10 UPC Symbols as Proof of Purchase

Question 126

Question 126

Multiple Choice

Consumers who send in 10 UPC symbols as proof of purchase of Chips Ahoy! cookies will receive a children's classic DVD.The DVD is an example of a:


A) loyalty incentive
B) trade sample
C) premium
D) trade product
E) product placement

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