Which of the Following Statements About the CRM Cycle Is

Multiple Choice

Which of the following statements about the CRM cycle is true?

A) The letters CRM are an acronym for consumer relationship marketing.
B) The CRM cycle does not affect employees outside the marketing and management functional areas.
C) The CRM cycle is continuous and circular with no predefined start or end point.
D) The CRM cycle takes a simplistic perspective on customers.
E) All of these statements about the CRM cycle are true.