Multiple Choice
To target outdoor enthusiasts,Subaru of America added an outdoor life section to its Web site that is organized by area of interest.The site will serve as a platform for co-marketing and promotional programs.This offering of customized products to a customer segment for the purpose of enhancing the auto manufacturer's customer relationships is an example of:
A) campaign management
B) customer aggregation
C) transaction segmentation
D) data mining
E) knowledge management
Correct Answer:
Verified
Correct Answer:
Verified
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