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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    _____ Is the Process of Finding Hidden Patterns and Relationships
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_____ Is the Process of Finding Hidden Patterns and Relationships

Question 11

Question 11

Multiple Choice

_____ is the process of finding hidden patterns and relationships in the customer data stored in the data warehouse.


A) Data profiling
B) Cluster analysis
C) Regression analysis
D) Customer profiling
E) Data mining

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