Best Buy Instituted a System in All of Its Stores

Multiple Choice

Best Buy instituted a system in all of its stores that customizes their product offerings for the five key customer segments it has identified: affluent professional males,young entertainment enthusiasts,upscale suburban moms,families who are practical technology adopters,and small businesses with less than 20 employees.This focus implies that Best Buy is:

A) ethnocentric
B) demand-based
C) sales-centric
D) supply-based
E) customer-centric