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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    A Segmented Communications Strategy to _____ Users Might Encourage Repeat
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A Segmented Communications Strategy to _____ Users Might Encourage Repeat

Question 43

Question 43

Multiple Choice

A segmented communications strategy to _____ users might encourage repeat purchases through a direct incentive such as a limited-time price discount for ordering again.


A) loyal
B) infrequent
C) brand-conscious
D) heavy
E) moderate

Correct Answer:

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