Apple,IncHas Stores,a Web Site,and a Toll-Free Phone Number Where Consumers

Multiple Choice

Apple,Inc.has stores,a Web site,and a toll-free phone number where consumers can provide valuable information to the company in developing a CRM system.All these possible areas of the company where consumers can communicate with the business are called:

A) touch points
B) focus areas
C) data mining
D) information search periods
E) experimental points