Many High-End Hotel Chains Award Points for Every Dollar Spent

Multiple Choice

Many high-end hotel chains award points for every dollar spent in one of their hotels.Customers who earn a high number of points are given special privileges that may include upgraded hotel rooms or several free nights.This is an example of the leveraging of customer information to:

A) retain loyal customers
B) reinforce competitive promotional decisions
C) cross-sell other products and services
D) design targeted marketing communications
E) induce product trial by new customers