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    Consumer Behavior Study Set 4
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    Exam 16: Contemporary Strategies in Reaching Consumers
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    According to Malcohn Gladdwell, Author of the Tipping Point, Key
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According to Malcohn Gladdwell, Author of the Tipping Point, Key

Question 22

Question 22

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According to Malcohn Gladdwell, author of the Tipping Point, key influencers are either mavens, connectors, or salesmen.

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