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    Consumer Behavior Study Set 4
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    Exam 16: Contemporary Strategies in Reaching Consumers
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    Assuming a Celebrity Likes and Uses a Brand He/she Endorses
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Assuming a Celebrity Likes and Uses a Brand He/she Endorses

Question 20

Question 20

True/False

Assuming a celebrity likes and uses a brand he/she endorses is known at the halo effect.

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