Which of the Following Statements Is True

Multiple Choice

Which of the following statements is true?

A) To truly be considered consumer word-of-mouth, it must be the result of a buzz marketing technique.
B) Attempting to generate word-of-mouth covertly is called viral marketing.
C) To truly be considered consumer word-of-mouth the communication must happen face-to-face.
D) Organic word-of-mouth, which is word-of-mouth that occurs naturally, is almost always negative.
E) None of the above statements are true.