Question 1

Define brand interaction product placement and provide an example of one you have seen in media.

Accepted Answer

The answer of Define brand interaction product placement and provide...

Question 2

Opinion leaders are individuals who are highly regarded and well-connected within their reference groups.

Accepted Answer

A) True 
 B)False

Question 3

Which buzz generating technique leverages a firm's customers to generate advertising and create buzz?

Accepted Answer

A) hnitation evangelism 
B) Stealth campaigns 
C) Consumer generated advertising 
D) Product pushing 
E) Fake shoppers

Question 4

is the assumption that a person's behavior is a reflection of their beliefs and underlying dispositions.

Accepted Answer

A) The halo effect 
B) The truth effect 
C) The correspondent inference 
D) The behavioral heuristic 
E) The social validation theory

Question 5

A few years ago, the car manufacturer, BMW, created a series of eight short films, called, "The Hire," which aired on the Internet.The hires featured several famous actors and directors.These movie shorts were viewed millions of times on the Internet.This is an example of what type of product placement?

Accepted Answer

A) Advergaming 
B) Branded entertainment 
C) Product interaction 
D) Product integration 
E) Visual placement

Question 6

Fake shoppers, fake tourists, and leaners are examples of what type of buzz generating technique?

Accepted Answer

A) Product pushers 
B) Connectors 
C) Stealth celebrity endorsers 
D) hnitation evangelists 
E) Mavens

Question 7

Buzz marketing techniques are decreasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.

Accepted Answer

A) True 
 B)False

Question 8

Producers must get permission from a company before placing a product in a production.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true?

Accepted Answer

A) To truly be considered consumer word-of-mouth, it must be the result of a buzz marketing technique. 
B) Attempting to generate word-of-mouth covertly is called viral marketing. 
C) To truly be considered consumer word-of-mouth the communication must happen face-to-face. 
D) Organic word-of-mouth, which is word-of-mouth that occurs naturally, is almost always negative. 
E) None of the above statements are true.

Question 10

Fake shoppers and fake tourists are examples of stealth celebrity endorsers.

Accepted Answer

A) True 
 B)False

Question 11

A few years ago a new Cancun Mexico beach resort hired college students on several college campuses to talk about its resort to fellow students and try to spark some positive word-of-mouth.These students are an example of:

Accepted Answer

A) product pushers 
B) connectors 
C) stealth celebrity endorsers 
D) product placers 
E) mavens

Question 12

What is the difference between viral and stealth marketing?

Accepted Answer

The answer of What is the difference between viral and...

Question 13

Discuss the advantages of product placement.

Accepted Answer

The answer of Discuss the advantages of product placement....

Question 14

Minute Maid beverages, along with Skyworks Productions, has created "Minute Maid Maj Jong," which combines brand messages into a video game.What is this type of product placement is called?

Accepted Answer

A) Advergaming 
B) Visual placement 
C) Product interaction placement 
D) Stealth marketing 
E) VG placement

Question 15

Buzz marketers want to identify and engage with opinion leaders, mavens, and alphas.

Accepted Answer

A) True 
 B)False

Question 16

Consumer generated advertising often yields amazingly good advertisements.

Accepted Answer

A) True 
 B)False

Question 17

Product placements are never placed in movies for free.

Accepted Answer

A) True 
 B)False

Question 18

Product placement often have a longer "shelflife" than traditional advertising.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a reason for why word-of-mouth is so powerful?

Accepted Answer

A) Consumer enjoy being "in the know." 
B) Word-of-mouth is considered to be authentic and believable. 
C) Word-of-mouth can linger due to the Internet. 
D) When a person likes your product, he/she will always engage in word-of-mouth. 
E) All of the above are correct.

Question 20

All of the following are forms of mobile marketing except .

Accepted Answer

A) Application marketing 
B) Gamification 
C) QR codes 
D) SMS marketing

Exam 16: Contemporary Strategies in Reaching Consumers

Define brand interaction product placement and provide an example of one you have seen in media.

Opinion leaders are individuals who are highly regarded and well-connected within their reference groups.

Which buzz generating technique leverages a firm's customers to generate advertising and create buzz?

is the assumption that a person's behavior is a reflection of their beliefs and underlying dispositions.

Fake shoppers, fake tourists, and leaners are examples of what type of buzz generating technique?

Buzz marketing techniques are decreasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.

Producers must get permission from a company before placing a product in a production.

Which of the following statements is true?

Fake shoppers and fake tourists are examples of stealth celebrity endorsers.

A few years ago a new Cancun Mexico beach resort hired college students on several college campuses to talk about its resort to fellow students and try to spark some positive word-of-mouth.These students are an example of:

What is the difference between viral and stealth marketing?

Discuss the advantages of product placement.

Minute Maid beverages, along with Skyworks Productions, has created "Minute Maid Maj Jong," which combines brand messages into a video game.What is this type of product placement is called?

Buzz marketers want to identify and engage with opinion leaders, mavens, and alphas.

Consumer generated advertising often yields amazingly good advertisements.

Product placements are never placed in movies for free.

Product placement often have a longer "shelflife" than traditional advertising.

Which of the following is not a reason for why word-of-mouth is so powerful?

All of the following are forms of mobile marketing except .