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    Exam 16: Contemporary Strategies in Reaching Consumers
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    Is the Assumption That a Person's Behavior Is a Reflection
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Is the Assumption That a Person's Behavior Is a Reflection

Question 64

Question 64

Multiple Choice

is the assumption that a person's behavior is a reflection of their beliefs and underlying dispositions.


A) The halo effect
B) The truth effect
C) The correspondent inference
D) The behavioral heuristic
E) The social validation theory

Correct Answer:

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