Multiple Choice
Which of the follow is not an advantage of consumer generated advertising?
A) It is cheaper to produce than traditional advertising.
B) It can serve as a marketing research tool.
C) It can create a new level of involvement and intimacy with the brand for the consumer doing the advertisement.
D) It is always positive so it floods the market with positive messages about the brand.
E) All of the above are advantages.
Correct Answer:
Verified
Correct Answer:
Verified
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