When an Actor Is Seen in Close Proximity to a Product

Multiple Choice

When an actor is seen in close proximity to a product placement, or seen using the product in a scene, an association between the character and/or celebrity and the brand can be created in the consumer's mind.This is referred to as:

A) stealth celebrity endorsement
B) correspondent inference
C) indirect endorsement
D) brand integration product placement
E) imitation evangelism