According to Your Readings, What Is the Unique or Main

Multiple Choice

According to your readings, what is the unique or main advantage of using athlete endorsers?

A) Athlete endorsers can be seen using the product.
B) Athlete endorsers cost less than regular celebrity endorsers.
C) Athlete endorsers get into less scandal than regular celebrity endorsers.
D) Athlete endorsers last longer than regular celebrity endorsers.
E) Athlete endorsers positively influence brand loyalty and word-of-mouth of adolescent consumers.