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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 11: Behavioral Decision Theory
  5. Question
    "Losses Loom Larger Than Gains
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"Losses Loom Larger Than Gains

Question 3

Question 3

Multiple Choice

"Losses loom larger than gains." What concept explains this statement?


A) Diminishing sensitivity
B) Transitivity
C) Loss aversion
D) Preference reversal
E) Risk aversion

Correct Answer:

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