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  3. Study Set
    Consumer Behavior Study Set 4
  4. Exam
    Exam 11: Behavioral Decision Theory
  5. Question
    When You Ask a Consumer to Reject Some Alternative, He/she
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When You Ask a Consumer to Reject Some Alternative, He/she

Question 1

Question 1

True/False

When you ask a consumer to reject some alternative, he/she will probably focus selectively on negative attributes due to selective thinking.

Correct Answer:

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