Multiple Choice
If the vast majority of a brand's customers are brand loyal, what should a marketer do?
A) Harvest the brand
B) Increase the product line
C) Develop as few brand extension as possible
D) Maintain a narrow product line to avoid cannibalization
E) Stop promoting the brand because it is a waste of money
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Trying to attract new category users (e.g.,
Q11: The maturity stage of the product life
Q12: Which of the following is not a
Q13: Increasing product line breadth increases the likelihood
Q14: A short channel of distribution is preferred
Q16: Lava soap is a heavy-duty hand soap
Q17: Encouraging consumers to challenge their current beliefs
Q18: The adoption rate of a new product
Q19: The "decline" stage is the last stage
Q20: Marketers can best influence the diffusion rate