Multiple Choice
The PRIZM segmentation model discussed in your readings is based in what market segmentation strategy?
A) Demographic segmentation
B) Geo-dernographic segmentation
C) Psychographic segmentation
D) Behavioral-based segmentation
E) Price segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Procter and Gamble offers a $1.00 coupon
Q9: The slogan, "Subway is fresh!" is an
Q10: What is psychographies and how are markets
Q11: The slogan, "Close-Up Toothpaste- Kissably Fresh Breath!"
Q12: Market aggregation is the opposite of market
Q14: The first brand to enter a new
Q15: Premium priciug, which is sometimes called prestige
Q16: occurs when an organization chooses to aggregate
Q17: Which of the following statements demonstrates the
Q18: In the price segmentation model presented in